Friends with Benefits: A Social Media Marketing Handbook
Primary this shift can attributed to the tools and infrastructure becoming more accessible to non-specialists by: lower costs for services like web hosting, new --and largely free-- tools like blogging software becoming available and a greater access to the Internet in general that occurred after the first Internet crash in The importance of Free Software to this change or even if the growth of content created by non-experts is a positive thing have been taken up by other books which this book doesn't concern itself with; instead Friends With Benefits concerns itself with how to navigate the various social networking websites that appeared after the turn of the century.
The first section is about finding out who you want to communicate with in the first place, who are the infulencial people that you want to help you. A fair bit of this is how to use tools like Google, technorati. Not surprisingly, Google has a number of tools to do just that and they are covered in the second and third chapters.
Friends With Benefits: A Social Media Marketing Handbook
Having figured out who will be important to help get your message out, the second section deals with how to behave on social networks. Most of this section deals with how to approach bloggers without offending them and a fair bit is about about how the regular marketing methods that work in say, print media, have to be adapted for social media.
One particular good chapter in this section is how to respond to a crises of some kind, whether it's an un-favourable review or something more serious like a product recall. There's a good set of guide-lines and some novel tips like buying ad-space on Google to get your response on the same page that might have press coverage of the crisis.
The quick history in the first chapter helps establish the customs and culture that make up the web today; and how PR professionals can work within that framework. Friends with Benefits is a must-read for social media marketers and those new to the field. Book Reviews. So Misguided Plain words, uncommon sense.edutoursport.com/libraries/2020-01-04/58.php
Book Review: Friends with Benefits by Darren Barefoot and Julie Szabo — So Misguided
It is perfect for seasoned veterans and social media newbies. Little-known fact: Monique knows a lot about Harry Potter.
So much so that she was a keynote speaker at Portus, a Harry Potter Symposium. See more posts by Monique Sherrett. You can also find her marketing tips on LinkedIn and Twitter.
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